Ten Things Local Newspapers Need To Do

1. Smaller print runs: Targeting isn’t just an online thing; newspapers can target specific neighborhoods and do a smaller, custom print run tailored to certain coverage areas.

2. All local, all the time: Newspapers have been shedding plenty of jobs, but newspapers can bring in the work of local bloggers who are already doing the work for free. They might appreciate the higher profile and even the chance to share some ad revenue.

3. Out with circ staff, in with SEO: This one will be hard for newspapers to follow, but Glaser says to cut the circulation, printing, print production side and supplant them with more tech, SEO, community managers. Your readers are online and it’s time to cultivate that readership. More after the jump

4. Get a “real focus group”: If you want to find out what your readers want, don’t hire a focus group. Just go out and talk to your community and ask them what they’re looking for.

5. Marry user-gen and professional: The twain can meet; encourage user-gen content and then put a professionally edited sheen over it.

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